The Fair&Precious brand was created on the initiative of the ATIBT (Association Technique Internationale des Bois Tropicaux - International Tropical Timber Technical Association), which strives to serve the sector, from the tropical forest to the final consumer.
Fair&Precious is a collective and collaborative brand created by ATIBT and its members. It is committed to a certification and sustainable management approach in the tropical timber sector.
For Fair&Precious companies, dialogue and respect for others are fundamental values, which is why they are working day-to-day in the field to ensure that human development is in harmony with the forest.
ATIBT works with many partners: states, communities, funders, certification bodies, NGOs, associations, unions, research centres and universities. These partners are actively involved in the promotion and dissemination of the brand and are an integral part of the Fair&Precious community.
Fair&Precious companies want to shape a new way of doing business. They are aware that “super-consumption” must give way to more qualitative and participatory approach. Fair&Precious advocates “positive activism”, taking alternative directions that are respectful of mankind and the planet.