PROMOTING A SUSTAINABLE, ETHICAL AND LEGAL SECTOR
The Fair&Precious brand was created at the initiative of the International Tropical Timber Technical Association (ATIBT). ATIBT's mission of is to promote the development of a sustainable, ethical and legal tropical timber sector.
COMPLYING WITH THE HIGHEST ENVIRONMENTAL STANDARDS
Fair&Precious forest managers adhere to the strictest environmental standards and devote significant budgets to ensure that they are observed and verified by independent bodies. For them, best practices and respect for the environment must take precedence above all other considerations.
DEVELOPING A MORE HUMANE ECONOMY, THAT PROTECTS BOTH PEOPLE AND NATURE
For Fair&Precious forest managers, dialogue and respect for others are fundamental values, which is why they work in a hands-on way on a daily basis, in the field, to ensure that human development is carried out in balanced manner with the forest.
ENCOURAGING END USERS TO CONSIDER AN ECOLOGICAL AND RESPONSIBLE MATERIAL
The objective of the Fair&Precious brand is to attract end users to an ecological and responsible material, to encourage them to be "militant consumers" that act with an awareness of their impact and that take responsibility accordingly.
SHAPING A NEW WAY OF DOING THINGS
Aware that overconsumption must gradually be replaced by more qualitative and participatory approaches, Fair&Precious forest managers want to shape a new way of doing things, by creating a strong timber sector that above all benefits producer countries.