News | 30.10.2020
All ATIBT members, regardless of their status, are reminded that they can become partners of the brand simply as members of the Association.
Created in November 2017 at the initiative of the International Tropical Timber Technical Association (ATIBT), and with the support of AFD and KfW, Fair&Precious is a collective and collaborative brand. Its aim: to promote the development of a sector that is not only legal, but also ethical and sustainable, to ensure the socio-economic valorization of tropical forests through the promotion of FSC and PAFC-PEFC certifications.
Fair&Precious' commitments guarantee the quality of the wood, from production to the final consumer: partner forest managers respect strict standards in order to preserve ecosystems, as the brand's ultimate objective is to lead the consumer towards a responsible and ecological material.
The 10 Fair&Precious commitments can be found on the website www.fair-and-precious.org.
In addition to the website, the marketing program is available on the social networks Instagram and LinkedIn, through press relations (France, Germany, Great Britain, Italy, Spain and the Netherlands) and through numerous partnerships and events.
The brand currently includes 5 certified operators (producers of certified wood in the Congo Basin: Pallisco CIFM, Rougier Gabon, CEB-Precious Woods, CIB Olam and Interholco) and about 20 partners of the brand from different sectors of activity.
Each ATIBT member can become a Fair&Precious partner as it meets the following conditions set out in the ATIBT's bylaws:
As a member of the Association, the Fair&Pecious partner does not pay an additional fee to its annual membership fee. As a reminder, membership fees enable ATIBT to finance the implementation of numerous projects for the ecological and ethical development of the tropical timber sector.
When a member becomes a partner of Fair&Precious, promotional and visibility actions are naturally expected between the partner and the brand.
Over the past three years, Fair&Precious has grown in strength and scope as institutional, commercial, technical and scientific partnerships have been forged. The first partners include 11 companies importing tropical timber, mainly from Europe. The interaction between these partner companies and the brand is an advantage for all stakeholders: the companies help Fair&Precious to gain visibility by highlighting its actions on their websites, in their brochures and in their commercial contacts; on the other hand, Fair&Precious promotes its partners on its website but also on social networks, in its published articles and through the brand's and ATIBT newsletters. In addition, these partnerships enable to amplify the communication of the partner companies and the brand: messages aimed at consumers, forest managers or public decision-makers can be relayed, bringing together the efforts of all actors involved in improving the management of forest resources.
Specifically, here are some examples of expected interactions:
It is by combining our efforts to combat illegal logging, biodiversity loss and global warming that we will make them effective. This is why the Fair&Precious team is convinced of the need for partnerships in order to take the most concrete and effective action to improve the tropical timber sector.